Tra i marchi di moda maschile più apprezzati al mondo c’è certamente Boggi Milano; per la collezione invernale 2017-2018 ha utilizzato alcuni slogan (o regole di stile) che riporto di seguito. L’elenco verrà aggiornato man mano troverò la regola affissa a qualche cartellone pubblicitario
01. A gentleman never shows off
06. A gentleman makes it happen
07. A gentleman makes everything sound simple
09. A gentleman lets his suit speak for himself
11. A gentleman always shows his best to his woman
16. A gentleman has natural charisma
18. A gentleman never makes promises he cannot keep
19. A gentleman always has a positive attitude
23. A gentleman finds irony in everything
26. A gentleman does not self himself any limits
30. A gentleman always shows his best side
34. A gentleman puts her happiness first
36. A gentleman knows the value of time
46. A gentleman looks after the people he loves
54. A gentleman is a solitary and inquisitive traveller
59. A gentleman knows what she likes
66. A gentleman looks ahead
67. A gentleman does not talk. Just acts
70. A gentleman likes to surprise